Communicate your value

Here's my latest contribution to the Carolina Communique:

These are tough economic times. Many of my colleagues are now without jobs or are scouting openings because they feel insecure about the jobs that they have. What can we technical communicators do? Put our writing skills to work for us.

One thing that I learned during my job search in 2007 is that you should always keep your resume up to date, regardless of how secure you feel in your current position. I also learned the value of creating and maintaining a marketing plan, which focuses your time and effort when you are searching for employment. Whether you are out of work or employed and pondering your next career move, both documents are critical to landing a rewarding job.

Your resume sells you to prospective employers. You want to tell hiring managers about your career to date, but want them to be eager to learn more. As you write or revise it, think about how you want it to direct an interview. Some tips I’ve picked up for writing an effective resume include:

• For every accomplishment that you list, be sure that you actively did or delivered something. On many resumes that I have seen, including my own at one time, there were bullets that described being a “member of a team” that did something. That’s fine, but a hiring manager is not considering your team, she is considering you. What was your specific role on the team? What did you contribute or deliver? Did you bring the team together? Did you lead it? Did you organize meetings and take minutes? Did you facilitate brainstorming? Were you the key presenter?
• For every way that you describe yourself, whether as a team player, a goal-oriented project leader, and so on, be prepared to tell an anecdote that illustrates that quality. If you do not have such a story, replace the item with one that allows you to tell such a story. You get bonus points if your accomplishments tie to your qualities. For example, if you say you are a goal-oriented project leader, it helps if you follow that up by reporting that you led a team to deliver a large and complex documentation set on an aggressive deadline.
• Focus on deliverables and accomplishments that clearly contribute to the trajectory of your career. If you point out that you were a volunteer for the United Way, do not list it on your resume unless you can clearly explain how that experience prepared you for the position for which you are applying. Did working for the United Way help you develop fund-raising skills? Did you solicit contributions by phone or in person? That might not be a bad item if you are looking to fill a sales position. If you report that you were on the Citizens Advisory for Cable TV, ask yourself, “so what?” How does that accomplishment lead you to where you are now? If you don’t have a clear answer, drop the accomplishment. If the answer is, “that experience gave me insight into understanding customer media preferences, and that insight informs my skill in writing clear material for specific audiences,” keep it.
• Use strong verbs in your resume. In your summary, you can say that you have “experience producing materials that facilitate understanding and clarity for internal and external users” or that you “write and edit clear, direct content that helps users get work done quickly.” The second phrase is more powerful and persuasive than the first, because you can picture someone getting work done by reading content, whereas it is tougher to imagine someone having their understanding facilitated by whatever it is you do with materials.

A resume tells a prospective employer what you have done and how your experience makes you the best candidate for an open position. A marketing plan, on the other hand, guides you in selecting the best position for your skills and experience. A resume explains what you did – a marketing plan captures what you want. You want to precisely define the target market for your job search so that you do not waste time – yours or your interviewer’s.

A few simple steps can help you get started developing your marketing plan.

• Identify the industry or type of organization for which you want to work. If you have spent nearly all your career in the computer industry, it is logical to target that industry. But will you limit your search to that industry, or will you consider others? What about pharmaceuticals, health-care, or energy? Going to a new industry may mean that you would have to consider a less senior position, but if hiring in the computer industry is tight, a less senior position might be better than none at all. By expanding your range of target industries, you may find a job that exercises your talent and skill better than you had ever imagined.
• Do you want to work for a big or small company? Would you prefer a Fortune 500 company or an up-and-coming firm? Do you feel more productive in a large or small workgroup? Give some thought to these questions.
• Identify the geographical area where you want to work. Are you rooted to where you now live? Would you be willing to relocate? If so, what locations interest you? Would you be just as willing to move to Maine as to Maui? In tough times, the answer may be “wherever there is a paying job,” but consider the expenses of moving, both in terms of money and spirit, before accepting a position purely because of pay.
• Also think hard about your personal preferences in terms of work/life balance and career aspirations. Think about the kinds of tasks that you like to do, day in and day out. In a tough job market like the one we are in, we cannot let personal preferences rule our decision-making, but we cannot ignore them either. A workplace is where you spend the better part of your life. Is it important to you to work in a supportive environment where ongoing learning is encouraged? Can you sit alone at a desk and not say a word to anyone all day, or do you need to interact with others? Ask questions during the interview to give you a sense of these things.

When you finish your marketing plan, it will look something like this:

• Professional objective with preferred function: for example,”Technical communicator who wants to lead projects and communicate complex technical material to a variety of audiences. Preferred functions include writing and editing, project management, and making technical presentations.”
• Competencies: for example, “writing and editing, project management, team building, motivating others, mentoring, budgeting.”
• Target market characteristics: these will include all your personal preferences, such as “within 25 miles of Raleigh, NC” and “a large, diverse workgroup.”
• Provide a list of specific industries and companies that appeal to you.

Your marketing plan helps you focus the conversation whenever you discuss the kinds of jobs that you prefer with your network of contacts. Your contacts will have an easier time referring you to others because they clearly understand your target position. And sooner or later, one of those referrals will result in a hiring manager perusing your resume. That well-written resume will guide a successful interview. That interview could lead to you landing the job that you want and deserve.

As tough as these times are, you owe it to yourself to be prepared for job loss. Use your writing skills to create a marketing plan and resume now, so that you can put them to best use for an employer later.

Glide into gratitude

When I find myself getting irritated over someone being late to meet me for lunch, or when a car repair takes longer or costs more than expected, or whenever my plans are unexpectedly thwarted, I make myself stop and notice my irritation. I do not judge it, and as I observe it, its power over me dissipates. I start to formulate a plan B. OK, I’m standing here waiting, what can I observe? Or, this is a good time to become more aware of my breathing. OK, I cannot access the Internet, what do I have on my local hard drive that I can work on? OK, I cannot run this morning, so what about this afternoon, or tomorrow morning? There’s always an alternative.

When I find myself getting impatient with the tedium of a task at work, I stop myself from getting discouraged by reminding myself that I am lucky to have a job with a supportive company that provides so many perks and benefits. I remember that I am learning new things and being paid to do something I love and do well. Smile and quietly spread cheer and enthusiasm from the time that I log in until the time that I click off my desk lamp.

When I get irritated with my kids over a snarky remark or an undone chore, I stop myself from letting that irritation turn into full-blown anger by reminding myself how truly wonderful my kids are and what incredible human beings they are becoming. It wasn’t that long ago, or it doesn’t seem like it was that long ago, that they were toddlers following my every step and emulating my every action. I tear up when I review old photos of them and see the unadulterated delight in their eyes and smiles. Sweet little children no more, they are nevertheless fundamentally kind, caring, and loving individuals of whom I am so very proud. I am so lucky to have them in my lives. They will be out of my house sooner than I know, so I should relish every minute that we share the same roof even though they leave dirty dishes on the table, lights turned on, and clothes strewn on the floor. Count to ten, hug them, and kiss them good night every night.

When I find myself tuning out my wife when she complains about something or tries to prod me into action on an overdue domestic task, I remind myself how lucky I am to have such a loving partner who has put up with me for over twenty two years. We are not young anymore, but so what? We are approaching old age together, committed to one another until the end of our days. Do or say something kind or affectionate for her every day.

When I fret over a sore heel or a cramped hamstring after a run, I stop myself from letting that fretting develop into full-blown self pity by reminding myself that I am fortunate to be able to run at all. I remind myself how precious my health is, and that I must work to maintain it, and that this work will never stop as long as I’m alive. Stretch, take anti-inflammatory medicine if necessary, and run again tomorrow.

Has aging made me more appreciative? Have the recent shocks of my life shaken me awake and made me keenly aware of the countless blessings I receive every day? Has realizing that everyone suffers in some way made me more tolerant and more thankful for friends and family? Does it matter? Be here now. Notice the momentary negativity, do not judge it, and glide gracefully into gratitude. Am I always successful with this emotional aikido? Of course not, but I don’t mind the practice.

Not the best, not the worst

Earlier this week, well wishers asked me how I fared running the City of Oaks Marathon. My response varied in length and detail depending on who asked, but it pretty much boiled down to this: 4:11:52 gun time. It was not my best marathon, but it was not my worst.

It was 6 seconds slower than my third best. It was faster than Richmond, my first Raleigh Marathon, and Disney. I ran faster at Myrtle Beach and two Raleigh Marathons. It is square in the middle.

When the gun sounded a little after 0700, it was in the 40s. I started way too fast. I did not have my Timex Bodylink system to give me ongoing feedback on pace and heart rate, so I had to rely on my watch at the mile markers to get a sense of pace. I settled into a rhythm after the first 5K.

The field was crowded the first half, but I minimized weaving in and out of traffic as much as I could. I kept telling myself "smooth, smooth, smooth." I felt fluid and loose.

The course was challenging. Going up Ebenezer Church Road wasn't as daunting as I had feared it would be, but later miles showed that it took its toll.

Grace met me at the intersection of Graylyn and Ebenezer to run about a mile and a half with me into Umstead Park, at about mile 15. I felt really good at that point, bouyed by my strong attack of Ebenezer Church Road. But a twinge in my calf a little after mile 16, going up the short hill between the stone bridge on the Graylyn trail and the T intersection with the Reedy Creek trail, punctured my confidence ever so slightly.

I was surprised and delighted to see Christopher in running gear at mile 20, announcing that he was going to cover the last 10-K with me. His arrival was a true blessing. By that point, it had gotten hot. My confidence was deflating more rapidly as the twinging returned.

Bad cramps started shortly thereafter, and didn't let up. My calf would cramp, then relax, then my hamstring would cramp, then relax, then my quad would cramp, and so on. Christopher kept me focused on keeping my upper body loose, my arm swing fluid and correct, and on moving forward. It made all the difference in the world.

The last two miles were terrible. There were times that I was reduced to swinging my arms in an exaggerated arc and walking like a circus clown simply to keep moving forward. Christopher encourged and coached my every step.

Afterwards, he sent me e-mail saying "maybe we should call you Crampy instead of Wheezer." Here's my response:

I’ll answer to either.

I took a look at my splits:

Bib# Name Div 10k Pace 13.1mi Pace 2ndhalf Pace Chiptim Pace Guntime
369 Michael Harvey M50-54 53:52 8:42 1:55:59 8:52 2:15:28 10:21 4:11:27 9:36 4:11:52

Here’s a big “duh” moment – I had a rough second half. But things would have been far, far worse (dare I say Richmondesque?) had you *not* been there to coach me through my numerous cramps. I thank you again, my friend. You kept me focused on moving forward, not on my miserable legs.

Perusing the results, I see that I wasn’t alone in my misery. Take a look at the runners who finished with me:

William Hefron M25-29 49:17 7:57 1:46:30 8:08 2:24:46 11:04 4:11:16 9:36 4:11:38
Larry Spero M40-44 53:09 8:35 1:56:21 8:53 2:14:52 10:18 4:11:13 9:36 4:11:45
Brian Mims M25-29 52:46 8:31 1:52:02 8:34 2:18:58 10:37 4:10:59 9:35 4:11:50
Michael Harvey M50-54 53:52 8:42 1:55:59 8:52 2:15:28 10:21 4:11:27 9:36 4:11:52
David Zarbatany M45-49 50:28 8:09 1:46:13 8:07 2:23:41 10:59 4:09:54 9:33 4:11:53
Sarah Phelps F30-34 50:51 8:13 1:50:45 8:28 2:21:09 10:47 4:11:53 9:37 4:12:05
Kerri Fisher F40-44 56:59 9:12 1:59:56 9:10 2:11:48 10:04 4:11:43 9:37 4:12:20
John Rohrs M40-44 53:19 8:36 1:55:21 8:49 2:16:21 10:25 4:11:41 9:37 4:12:34

Even some runners at the front of the pack experienced a slowdown:

Michael Combs M20-24 37:30 6:03 1:19:01 6:02 1:28:29 6:46 2:47:30 6:24 2:47:33

Did I start out too fast? Perhaps, but I felt *good* going into Umstead Park (mile 15). I felt a twinge in my right calf going up the small hill to the T intersection with the Reedy Creek Trail (past mile 16), but I recovered quickly. Did I not hydrate enough? I don’t know – I drank *something* at every water stop and I had 6 bottles of G2 Gatorade. Was I under conditioned? I don’t think so. Was it a tough course? Well “duh!”

What does this event have in common with my other marathon misadventures?
Cold start – warm-to-hot finish
Clear, low-humidity day – you sweat like a pig but you don’t feel the sweat
Many miles in direct sun

So the planets did not align. However, I’m only 6 seconds (man oh man oh man) off my third best marathon time, despite finishing those last miles at a crawl.

She’s a cruel mistress, the marathon. Next time, I think I’ll run a flat course.

The Tuesday afterwards, a fellow marathoner told me that he was impressed with my time and would be delighted to match it in his upcoming event. Others offered their congratulations. Anne, as always, kept me grounded, reminding me that a) no one puts as much stock in my finish time as I do and b) the fact that I ran and finished a marathon is remarkable by itself.

The marathon is a tough race. Duh! I achieved 1:48 and change for the Inside-Out half marathon earlier this year on a cold, cloudy day. I extrapolated from that finish to shoot for a competitive time on the City of Oaks. But City of Oaks was not on a cold, cloudy day.

The physical challenges compound when you double the distance, and a large set of intangibles (weather, hydration, confidence) exacerbate those challenges. As I said in my response to Christopher, the planets have to align. I have to accept how they align, learn from my experience, and attempt to apply what I learn to my next race.

And, as Anne points out, I should be glad that I can cross the finish line at all. I should enjoy the event no matter what time it takes me to complete it. I've run seven marathons so far. I need to look forward to my eighth, and beyond.

The Wall

I planned to run 20 miles yesterday, but I had to stop and walk after about 18. I chose to run a challenging out and back course through Umstead Park. It was a warm and humid day, but I held back and sipped water more frequently than usual. I felt fine up until around 16 miles, when I started to feel slightly lightheaded and dry. By that point, I was out of water and had half a bottle of Gatorade left. About two miles from home, my right calf started to cramp. I stopped, massaged the calf, and walked a bit. Each time I tried to run again, the calf cramped.

It was a long walk home.

I'm following a more rigorous marathon training schedule than I had for previous marathons. My speedwork earlier in the week had gone very well, and an easy run the next day felt great. But my experience yesterday shows me again how important it is to hydrate the day before and during a long run. It reminds me that heat and humidity continue to be my running nemesis.

Luckily, it's early in my training schedule. I have time to adjust, and three more 20 milers on the calendar. I can drink more and hope for cooler weather.

Accessibility: Usability for Everyone

Here's an article I submitted to the STC Usability and User Experience (UUX) newsletter:

Technical communicators and usability professionals share an interest in how easily someone can use technical information. How efficiently can someone glean the meaning of technical text? Is the experience of acquiring information satisfying or difficult? Can someone retain the information so that, after a period of not using it, she or he can easily reestablish proficiency?

Most of our usability discussion and research focus on those who have no functional impediments. But what about those who do? What about the software engineer with impaired vision? What about the IT professional who cannot hear, or the technical writer with limited range of hand motion? How do we best serve someone with dyslexia?

Addressing these questions is the domain of the field of accessibility, which studies the degree to which a product is usable by as many individuals as possible. A primary focus of accessibility is on persons with disabilities and how they access products through the use of assistive technology. This technology enables them to perform tasks that they were unable to accomplish, or had great difficulty accomplishing, by providing alternative methods of interacting with products.

While some individuals are born with disabilities, nearly all of us face the possibility of reduced function as we become older. Vision degrades as we age. Our dexterity diminishes and our hearing fades. Many of us probably have already increased the default font size on our browsers or have switched to more ergonomically satisfying keyboards. We might have adjusted filter keys to compensate for slight hand tremors. Perhaps we have cranked up the volume for e-mail alerts. At some point, we may want to stop typing altogether and use speech recognition software exclusively. Thus, accessibility might become more than simply an academic subject for all of us – it will become a practical imperative. As the elderly population grows over the next several years, the accessibility of technical information to that population will become a more critical factor in its design and creation.

What is another compelling reason for us to study accessibility? The U.S. government mandates that all Federal agencies make their electronic and information technology accessible to people with disabilities. These requirements are defined in Section 508 of the Rehabilitation Act, with the intention of eliminating barriers to using electronic and information technology and encouraging development of technologies that will help achieve that goal. Moreover, conformance to Section 508 guidelines is an increasingly heavy weighting factor in Federal procurements from its vendors. Information technology includes computers, software, firmware and similar procedures, services, and related resources. Electronic technology includes telecommunication equipment, information kiosks and transaction machines, Web sites, multimedia, and office equipment. Not only must the information technology itself, but also the technical support and technical documentation must be accessible. If you provide information or electronic services to federal agencies, you must respond to Section 508.

Federal agencies that acquire electronic and information technology use a tool called the Voluntary Product Accessibility Templates (VPATs) to help them access how well Section 508 guidelines are met. The VPAT is essentially a checklist that spells out relevant accessibility criteria and asks companies to describe product features that support the criteria—and any deficiencies—and to provide supporting remarks.

There are eight distinct VPATs that correspond to the functional capabilities of specific technologies:

• Software Applications and Operating Systems – covers alternative access to applications, such as screen magnifiers for those with impaired vision and alternative keyboard navigation for those who cannot rely on pointing devices, such as a mouse.
• Web-based Internet Information and Applications – covers guidelines based in part on checkpoints and techniques developed by the Web Accessibility Initiative of the World Wide Web Consortium.
• Telecommunications Products – covers access to people who are deaf or hard of hearing
• Video and Multimedia Products – focuses on accessible alternative representations. For example, audible content is translatable into text and presented as closed-captioning. Audio description of important video content is provided through the secondary audio programming (SAP) channel within a standard analog video broadcast signal.
• Self-Contained Closed Products – are expected to provide accessibility as standalone units, without the support of external assistive technology.
• Desktop and Portable Computers – focuses on keyboards and other mechanically operated controls, touch screens, use of biometric form of identification, and ports and connectors.
• Functional Performance Criteria – concerns general accessibility criteria – for example, is at least one mode of operation and information retrieval provided that does not require user vision?
• Information, Documentation, and Support – covers user guides, installation guides for end-user installable devices, and customer support and technical support communications. Such information is to be available in alternative formats, such as Braille, large print, or cassette recordings, upon request at no additional charge.

Addressing accessibility issues has a practical effect on what we produce. These days, many technical documents include a section about accessibility in their introduction. If you’re familiar with the structure of the VPAT and have access to your product’s VPAT, you’ll have an easier time writing this section for your document. Also, as we design compelling graphics to communicate complex technical points, we might also need to author text alternatives for the visually impaired. As we work with usability specialists to make interfaces more intuitive, we can act as accessibility advocates.

What should technical communicators do to become more knowledgeable about accessibility? Find out whether your company employs accessibility analysts, and then talk to them. Research the topic on the Web and through groups like the STC UUX and AccessAbility SIGs. Attend relevant workshops. Knowledge of the area can become a marketable point on your resume.

As technical communicators, we put the needs of our audience first. Enlarging our audience is of benefit to them and to us. Caring about the changing needs of our audience as it ages is sensible. Learning about the area of accessibility is professionally smart and personally practical.

Surprised

I ran a new PR, 1:48:10, at the Inside-Out Half Marathon this past Sunday. That's over three minutes faster than my old PR, which I ran this past November on a much flatter course. And it's over eight minutes faster than the last time I ran the same course.

And I placed second in my age group.

I was not expecting to do this well, especially as I was running without my tunes.

Here are my splits (the wide variation shows just how hilly the course was):
8'01"
7'56"
8'10"
8'46"
8'32"
8'56"
8'04"
7'47"
8'11"
7'52"
7'36"
8'18"
(GPS lost signal on the 1.1 miles)

Without a doubt the cross-training and the pool plyometrics have helped increase my overall strength. It was a very cool and damp day, and I always run better in those conditions. But because it was such a challenging course, I expected in the best case to meet my old PR, 1:51:52, not beat it.

So this week all runs are easy runs. And my kids and I are going to sign up for a 5K at the end of the month. I am going to have to think hard about what goal time to set.

Rant

This Sunday, I'm running the Inside-Out Half Marathon in Cary. I'm looking forward to my third attack of this challenging course.

The last time I ran it, in 2006, I listened to tunes on my iPod. I finished in 1:56:57. Led Zeppelin helped me over that last hill.

But I cannot listen to tunes this time.

begin{rant}
According to the event website:
"RRCA rules and our insurance do not allow the use of iPods, MP3 players, headphones, or other personal listening devices during races. While you may be accustomed to using one during your practice runs and prefer to run with one, we must ask that you honor our policy. Runners violating this policy will be disqualified from the race and banned from participating in the event in future."

What kind of boneheaded rule is this? Has fear of litigation robbed event organizers of their common sense? Whatever safety hazard is posed by running with an iPod has to be eclipsed by the hazards inherent in racing 13.1 miles! I mean, we sign a waiver! What next? Will we be denied the right to wear fuel belts? Will technical shirts have to meet esoteric standards?

Listening to tunes helps me disassociate from the discomfort of physically pushing myself. I keep my iPod at a volume that allows me to hear what's going on around me. Why deny me my iPod during the race? Stupid, stupid, stupid!
end{rant}

Rain or shine, I have the same goals I always have for a race:
1) Finish
2) Finish feeling good
3) Finish faster than the last time I ran the event
4) Run a PR

Four for four would be great! I'll be happy with two for four.

The True Genius of This Nation

I was 12 years old when Bobby Kennedy was shot and killed. I was too young to appreciate what he was saying to the American people, or to understand his vision for our country. But even at that young age, I could sense that he was different from the other candidates for President. The crowds who gathered to hear him seemed younger and more engaged than those who cheered for the other candidates. His words flowed naturally - they sounded like poetry compared to those of Humphrey or Nixon or any of the others.

As I matured, I could reflect on what Bobby Kennedy said during that campaign of 1968 and recognize what our country lost when he was killed. And over time, I wondered whether we'd ever see someone like him again.

Today I read Barack Obama's speech on race. On YouTube, I watched him give it. The text is a work of art. Its delivery is as moving as a sermon. Its message rings true. If we are to achieve the more perfect union our founding fathers envisioned, we must accept the challenges it poses.

Our country has another chance.

Silver and Gold

Here's my latest contribution to the Carolina Communiqué:

We understand the value of becoming aware of our strengths. We know it’s important to develop and use them in an increasingly competitive job market. We comprehend that we need to market our strengths, skills, and accomplishments in a variety of venues and on social networks such as LinkedIn and Facebook. Yet if you’re like me, you were brought up not to boast. So when does talking about your strengths and accomplishments bleed into unseemly self-aggrandizement? At what point does marketing your skills turn you into a blowhard?

Well, it depends on who’s receiving your message and under what circumstances they’re receiving it. It depends on how much time you give the receiver to contribute to the conversation. Do you spend as much or more time listening as speaking? Do you use your listening skills to get others to open up?

Just as we should be scholars of new tools and technologies, we should be students of our colleagues’ interests and accomplishments. We should cultivate a reporter’s skill in getting others to talk about themselves. A two-way exchange is more satisfying and beneficial to both parties than a monologue. Let us remember that the verb “communicate,” comes from the Latin communicare, which means “to share.”

And by colleagues, I don’t mean just old friends. Perhaps you remember this verse from childhood: “make new friends, but keep the old, one is silver and the other gold.” When was the last time you initiated a conversation with someone you didn’t know? Irrespective of how hard opening up to a stranger may be, mastering that skill can be one of the best things you can do for your personal and professional growth.

It helps if your strengths, as defined by Marcus Buckingham, author of Now, Discover Your Strengths and Go Put Your Strengths to Work, include “Individualization,” which means that you naturally focus on what makes someone unique, or “Woo,” which means that you are energized by winning over others. But even if you don’t naturally have these strengths, it is not difficult to develop effective skills in light conversation.

Some easy, open-ended questions are sure-fire ways to start a conversation:
“Where do you work?”
“What sorts of projects do you work on?”
“How did you get started in technical communication?”

If you know something good about the company where the other person works, say it and then let the other person follow up. If you and the other share a friend or co-worker, bring that up, but don’t center your conversation on the third person lest you inadvertently drift into gossip. Find something in common with the projects mentioned. Share war stories about tools. There may be something in the other person’s “getting started” story that has a common thread with yours. The key is to listen keenly to the other. Rather than think about what to say next, absorb what the other is saying. Before you know it, the conversation will flow with its own momentum.

Why is developing conversational skills important? First, to be a well-rounded technical communicator, we should develop oral as well as written skills. Skills such as light conversation and giving presentations supplement and reinforce our writing skills. Having facility with the rhythms of speech contribute to fluid writing and conversational prose.

Second, conversational skill is the foundation of successful networking, which has been referred to as “the art of building alliances.” As Ed Fletcher pointed out at a recent chapter meeting, networking is not a cold, self-interested accumulation of contacts. Instead, it is a thoughtful development of a web of connections based on shared interest. Networking works when you engage another person with personal integrity and sincere concern.

Buckingham said "I believe that every single person can do at least one thing better than 10,000 other people.” Think of the opportunity this presents us! As we get to know others, we have a chance to uncover that one thing that the other can do better than 10,000 others. And the other gets a chance to find out what we do better than 10,000 others.

It’s not that every person with whom we network is going to become our friend. Some of our new connections can develop into friendships, but friendships require time and work to blossom. Reaching out professionally, with integrity, means that you’re not just in it for you — you’re in it for both of us. How can we help each other? If the answer is “we cannot help each other at this time,” there’s always another time.

Our chapter’s recent awards banquet was a perfect place to test drive conversation skills. During the banquet, our colleagues were recognized for excellent work, and it was easy to start conversations about awards and achievements. This summer’s upcoming cluster progression program, on which our chapter is working with the NC State student chapter, will present another good opportunity. Come see the variety of fields that technical communication supports and get acquainted with the next generation of technical communicators.

The network that you grow needs ongoing care and maintenance. As Lisa Pappas pointed out in a previous issue of the Carolina Communiqué, “…I have learned that (networking is) far more than schmoozing. … (The) connections — contacts, referrals, and friendships — that we form through networking are the strands of our network. And like any net, those bonds need maintenance — keep in touch with your contacts.”

Reinvention isn’t easy and it never stops. Even if you are uncomfortable opening up to strangers, the more you do it, the less stressful it becomes. The more you practice it, the better you become.

Share what you have and give others a chance to shine. It is the right thing to do, and it will reflect well on you. Build your network, grow your professional community, and you will reinvent your work world.

How Does Reinvention Work?

Here's my most recent President's Message from the Carolina Communique:

How does someone go about “reinventing” themselves? Where do you start? How do you know whether you’re making progress? When are you done?

Where you start is simple — with yourself. Reinvention does not mean becoming a different person. On the contrary, it means hewing to your true nature — becoming more of who you really are. It requires becoming keenly aware of what you do best and what you could do better. Understand your strengths so that you can spend more time using them on the job. Equally understand your weaknesses so that you can figure out to work on or around them.

How do you hew to your true nature? You can take personality or aptitude tests, such as the Myers-Briggs Type Indicator, to get an objective sense of who you really are. You can observe yourself during the day and notice the things that come naturally and those that require more effort. When something comes naturally, you’re playing to strength.

Marcus Buckingham has written a series of books about this, the most relevant being Now, Discover Your Strengths. Buckingham spent years working with the Gallup Organization studying effective managers. Through exhaustive quantitative research, he extracted 34 personality themes, such as “Learner,” “Ideation,” and “Communication.” If you buy the book, you get a key to take an online test that tells you which of these themes and their related strengths apply to you.

For me, reinvention meant becoming a writer again. Writing allows me to play to my strengths of “Communication” and “Ideation.” Time flies when I write, and I sometimes achieve a state of flow.

It turns out that hewing to your true nature is an effective defense against the commoditizing of technical writing jobs and tasks. As I and other speakers said at our November program, “Don’t Offshore Me,” one of the best ways to preserve your value on the job is to be the best at what you do. You cannot be the best unless you are doing something that plays to strength.

To excel at technical communication, ask yourself these questions: do you truly enjoy technical things, and do you truly enjoy communicating? Is technical curiosity second nature to you? (See my previous article, “Developing Technical Curiosity – A Marketable Skill.”) When you are engaged in an act of communication (writing, speaking, designing, and so on), do the hours fly by?

If the answer is yes, reinvention may mean rededicating yourself to the assignments and responsibilities you already have. Or it may mean seeking a different assignment. If one of your strengths is “Learner,” as it is for me, technical communication is a suitable profession, because there will always be something new to learn and write about.

If the answer is no, reinvention may mean finding a different job. Many technical communicators parlay their experience into job titles such as Information Technologist or Usability Specialist.

So how do you know whether you are making progress in reinventing yourself? Again, the answer depends on whether you are spending time doing things that flow rather than drag. Are you getting energy from your work, or is it taking energy out of you? The more energized you feel by your work, the more progress you’re making.

And when are you done? Never. The world will continue to change. Change with it — be in charge of your personal change.

There are lots of opportunities for reinvention when you’re active in STC. Do something you haven’t done before — we’ll be there to help. Check out the programs we offer — we strive to provide information and knowledge to help you grow professionally and keep current. Come to one of our events and meet fellow professionals. Write an article for our newsletter. Volunteer to help in some way through the committees our chapter offers.

Becoming more active in committees helps you connect with others. A past president of our chapter, Diane Feldman, once wrote “real networking doesn’t happen at the meetings — it happens on committees! In the context of accomplishing a task, you also accomplish all of the goals of networking. You learn about your colleagues — what kind of work they do, what their skills and interests are, what they have to offer — and they learn about you. You find out which companies are doing what, who the managers are, and where the opportunities are. You get a chance to practice or develop skills that you might not get to work on in the regular course of your job. People in your industry come to recognize you as a committed professional who gets things done.”

And when you are trying to reinvent yourself, perhaps with a new company or in a new role in your current company, having contacts who know the value you bring is a priceless benefit. When you embark on reinvention, an established network will support you along the way in your journey.

As with a weight loss program or a new fitness regimen, or a commitment to learn a new language or how to play an instrument, there will be peaks and plateaus in your progress in reinvention. The results are worth it. You’ll be recognized as the committed professional you are. You’ll feel more energized and engaged in your work. And you’ll have fun.

2007

Here are my running stats for 2007:

Total miles: 1664.7
Average weekly mileage: 32
Highest weekly mileage: 42.5 miles the week of 1/22/07, preparing for Myrtle Beach
Lowest weekly mileage: 20.5 miles the week of 10/8/07 - I was participating in a Concept 2 rowing challenge at work
Longest streak of 30+ miles: 9 weeks, 6/18/07 through 8/20/07 - didn't run 30+ the week of 8/20 because that's when I started work at SAS. In fact, the period from 4/9 through 8/20, I had only one week with fewer than 30 miles - 29.8 the week of 6/11. I think I was busy with job search activities that week. Between 4/9 and the end of the year, I had only 6 weeks with fewer than 30 miles, and one of those was the week of the City of Oaks Half Marathon, where I ran a new PR of 1:51:52.

Today I'm battling a cold. Ran 4 yesterday in the neighborhood to finish out the year - boring because I had to loop around so many times to get the distance. Trying to decide whether I'm going to go out today.

Happy 2008!